Eco Friendly Jute Rugs
Jute is a naturally strong fibre suitable for diverse applications ranging from reusable cloth bags to hard wearing area rugs. In less than six months, crops mature to a height of around four metres, having required little human intervention and producing a negligible carbon footprint. All parts of the fully grown plant can be put to use, having already contributed to air purifying by converting CO2 into oxygen at an astonishing rate compared to the average tree. Often utilised in crop rotation due to their fastgrowing nature and nutrientrich formulation, jute harvested leftovers serve as organic fertiliser as it decomposes to biodegradable matter. Alternatively, remaining plant stalks get harvested for wood pulp or cooking fuel.
Jute is a resilient natural resource, impressively sustainable and eco friendly throughout its life cycle. Ideal as floor covering given its strength, its versatility in design lends itself to decorative and practical elements where other textiles would prove unsuitable. Braided jute, for example, is easy to maintain, making it ideal for busy areas, while the soft edges of a circular formed rug create the perception of flowing space, opening up the environment and making it feel larger. Open weave and block printed designs effortlessly dress harsh, uninviting floors with organic texture and rustic charm. Practical and attractive, their woven intricacy adds depth to interior decor and distinguishes the owners impeccable taste and foresight. Browse our comprehensive jute range today.